We work closely every large airline like Air China, Air France and American Airlines. 选择一项： A. with

答案是：A. with

You can get the goods to your door so quickly nowadays. 选择一项： A. deliver B. delivering C. deliv

答案是：C. delivered

—Good morning. Far East Logistics Company. . —Good morning. This is Maggie Bonner. I would like t

答案是：C. May I help you?

— —We offer special services such as personal belongings, express, holiday pick-up and deli

答案是：A. What kind of special services do you offer?

二、阅读理解（每题10分） 阅读下面的文章，根据文章内容判断文章后的句子是正确（T）还是错误（F）。 Functions of Logistics 　　Logistics is the physical flow proc

答案是：T T F T F 解析： 1. 这是一道推断题。第一段的第一句说 “Logistics is the physical flow process of goods from the point of origin to the point of consumption…”，第二句的例子是对第一句定义的解释，说“物流将以最低成本和最有效的方式将商品从卖方流转到买方”。由此可知，“from the point of origin to the point of consumption”指的就是从卖方到买方，所以选T。 2. 这是一道细节题。第一段的最后一句说“在（产品）流转的过程中，需要物流设施、设备、信息和标准化管理”，所以选T。 3. 这是一道细节题。根据第二段第四句和第七句可以得知，物流中的储存创造时间价值，而运输则产生空间价值，所以选F。 4. 这是一道细节题。第二段的第三句说 “The same goods can be valued differently at different times”，第六句又说 “The same goods can be valued differently at different locations”，所以选T。 5. 这是一道推断题。第二段最后一句“也就是说在这个阶段，把大包装分装成小包装。这一过程创造附加值”。但我们不能就此推断出“大包装的货物必须分装成小包装以创造附加值”，这是过分推断，所以选F。

The manager asked me I could finish my work before the weekend. 选择一项： A. what B. whether C. wh

答案是：B. whether

That is the reason we.ve lost so many customers. 选择一项： A. why B. that C. which

答案是：A. why

The total cost in logistics in China is still higher than in many other industrialized countries. 选择一项： A.

答案是：B. that

—Does modern logistics mean transportation and delivery? — . Modern logistics is more about effe

答案是：B. No, it's not the whole story

—Hello, this is Steven Smith. Nice to hear your voice again. —Hi, Mr. Smith. 选择一项： A. D

答案是：C. I would like to know about the coverage of your freight forwarding business.

— Hello! __________________? — Hello, this is Michael from Tianjin Vanguard Trading Inc. 选择一项： A. Who are you?

答案是：C. Who is that?

5. Export companies often have a separate export sales force, whose travel and accommodation expenses may be very high.回

答案是：C．出口公司通常拥有专门的出口营销人员，其差旅费可能会很高。

4. Although successful salespeople often have special talents and an outgoing personality, the skills they employ are us

答案是：B．虽然成功人士通常拥有特殊天赋和开朗性格，但是他们运用的技能也被我们所用。

3. I look forward to hearing from you by return.回答 A．期待能得到您的回信。 B．期待能够轮流收到您的信。 C．期待能很快从您那儿听到并返回

答案是：A．期待能得到您的回信。

2. A sales department consists of many people who are based in different parts of the country or the world.回答 A．这个销

答案是：C．销售部由很多工作在全国乃至世界各地的人员组成。

1. Based on that, we’ll decide whether to run full-page ads.回答 A．以此为基础，我们再决定是否运作整版广告。 B．以此为基础，我们再决定是否经营整版广告。

答案是：A．以此为基础，我们再决定是否运作整版广告。

We will _____ an order with your company for digital cameras. 选择一项： A. reserve B. book C. place

答案是：C. place

They are talking about how to make use of advertising to________ the products. 选择一项： A. produce B. promote

答案是：B. promote

— May I suggest the sales start on or about October 1? — . 选择一项： A. What do you mean?

答案是：C. Great. We can start to prepare for the big event.

— What is your opinion for promotion of our products? — . 选择一项： A. Why don’t we try the o

答案是：A. Why don’t we try the online ads for our products?

二、阅读理解（每题10分） 阅读下面的文章，根据文章内容判断文章后的句子是正确（T）还是错误（F）。 　　There are eight traditional functions of marketing: 　　Buyi

答案是：1.T 2.T 3.F 4.T 5.T 解析： 1. 这是一道细节题。从第二段understanding buyers'behavior is of great importance.这句话可以看出，“了解买方的行为非常重要”，所以选择T。 2. 这是一道推断题。从第三段marketers usually view selling as a persuasive activity that is completed through promotion. Selling includes personal selling, advertising, and other selling methods这句话可以看出，“营销人员通常运用不同的营销方法来增加销售”，所以选择T。 3. 这是一道细节题。从第四段marketers focus on transporting costs and services这句话可以看出，“营销人员重视运输成本和服务”，所以选择F。 4. 这是一道细节题。从第五段like transporting, storing is an aspect of the physical distribution of products这句话可以看出，“运输和存储都是传统的物流”，所以选择T。 5. 这是一道细节题。从第七段when the marketer provides credit that makes the purchasing of the product possible这句话可以看出，营销人员提供信贷，便于产品的采购，所以选择T。

They have signed the _______ to export textiles. 选择一项： A. content B. contract C. contact

答案是：B. contract

Too many debts in a company easily _______ bankruptcy. 选择一项： A. result from B. result on C. result in

答案是：C. result in

We usually keep a large supply _______ stock. 选择一项： A. at B. on C. in

答案是：C. in

— What kind of music are you going to have in the background? — Light ones. . 选择一项： A. I

答案是：B. It makes the audience feel comfortable.

—I think a bus stop advertisement is a very wise chance to promote our products. — . 选择一项：

答案是：A. You said it.

阅读下面的文章，根据文章内容给题目选择正确的答案。 　　Hard sell and soft sell are important business terms and useful strategies for sales staf

答案是：1.C 2.A 3.B 4.B 5.C 解析： 1.本题要求对短文的话题和中心思想做出判断。根据短文第一段的信息可以看出，短文的话题是hard sell and soft sell，短文要讨论的是这两种销售方法的具体内容。选项A和B均关注sales staff及其相关信息，并非短文要讨论的话题和主题。因此，正确答案为C。 2.本题为词义辨析题，考察对resist，oppose，object词汇的理解。这三个词都有抵制或反对的含义，resist通常指来“拒绝接受，抵制”，oppose通常指“反对（计划、制度、政策等）”，object指的是“不赞成某件事，反对”。因此，正确答案为A。 3.本题为细节题。本题考查的信息均出现在短文的第4段，本段只提到了两种促销的方法。因此，正确答案为B。 4.本题为细节题。本题考查信息出现在做后一段，选项A和C短文中未有提及，因此，正确答案是B。 5.本题为推理题。选项B与文中信息相反，选项A短文并未提及，短文最后一句话的含义与选项C最为接近，因此，正确答案为C。

Moreover, reservations by credit card four weeks ______ guarantee availability of the room size required. 选择一项： A.

答案是：A. in advance

The newly-designed ad ______ brought about a higher click through rate by the end of next month. 选择一项： A. will

答案是：C. will have

So I have a number of other ______ up my sleeve, as well. 选择一项： A. tricks B. strict C. trace

答案是：A. tricks

Businesses can use free samples to build rapport and ______ customers ______ products or services. 选择一项： A. engag

答案是：B. engage…in…

We sell insurance cover, the ______ you pay will depend on the cover you require. 选择一项： A. fee B. fare

答案是：C. charge

阅读下面的文章，根据文章内容判断文章后的句子是正确（T）还是错误（F）。 　　The marketing mix consists of ‘the four Ps’: providing the customer with the r

答案是：1.T 2.T 3.F 4.F 5.F 解析： 1.本题为主旨题。本文的第一句话即是文章的主旨句，既交代了全文的话题（the marketing mix）也道出了其中心思想（the four Ps in marketing）。因此为答案T。 2.本题为细节题。文中第2句准确表达此含义，因此答案为T。 3.本题为细节题。文中第 4句是针对产品价格的，但并非此意；再者，根据市场经济常识，产品价格不可能完全一致，因此答案为F。 4.本题为推断题。文中论及产品推销时提到了多种手段，如包装、公共关系和个人推销，并非广告一种， 因此答案为F。 5.本题为细节判断题。文中最后一句话介绍了不同的销售方式，但并未提及网上销售，此判断题在细节上与原文是有出入的，因此答案为F。

We will have flown for 13 hours by the time we ________ to New York. 选择一项： A. will get B. get C. have

答案是：B. get

Our new type of treadmill ______ release next month. 选择一项： A. is due to B. is due for C. is due

答案是：B. is due for

An example of soft sell is to distribute free samples ______ customers often respond favorably. 选择一项： A. to which

答案是：A. to which

______ your price be competitive and date of shipment acceptable, we intend to place a large order with you. 选择一项：

答案是：B. Should

She is the CEO of Roston Sport Accessories________ I told you. 选择一项： A. who B. whom C. about whom

答案是：C. about whom

二、阅读理解（每题10分） Choose the best item to complete the dialog. Jenny comes to a bank to open an account. A clerk comes

答案是：1.C 2.D 3.A 4.B 5.E 解析： 1. Jenny到银行开户，银行职员询问Jenny办什么业务，Jenny直接表达自己的意愿，要开银行账户，所以答案是C。 2. 上文银行职员询问要开那种账户，Jenny只是描述了自己需要的业务，银行职员提出专业的建议，所以答案是D。 3. 上文Jenny问护照可以吗？银行职员做肯定的回答，然后程序是填表格，所以答案是A。 4. 上文银行职员请Jenny签名，Jenny回答“Sorry?”，说明没有听懂对方的话，所以答案是B。 5. 业务办理结束，银行职员告知Jenny，只要办理成功，会与她尽快取得联系，所以答案是E。

This will make______ easier to transfer money and make loan payments online. 选择一项： A. that B. it C. t

答案是：B. it

In addition, you are required to ______ the Bank ______ your Social Security Number and two valid identification documen

答案是：A. provide…with

This is the best business program ____ has been accomplished this year. 选择一项： A. which B. what C. tha

答案是：C. that

You can send them gifts ______ your best clients. 选择一项： A. in reply to B. in honor of C. with regard

答案是：B. in honor of

In order to make proper reservations, will you send your acceptance to the attention of the General Office ______ a week

答案是：C. no later than

4. Thus you can protect yourself from identity theft.回答 A. 这样，你就可以保护你的身份盗窃了。 B. 这样，你就可以保护自己，避免身份被盗用。 C. 这样，你就

答案是：A. 你可以把你的账号告知银行，以便你的钱直接转账。

4. Thus you can protect yourself from identity theft.回答 A. 这样，你就可以保护你的身份盗窃了。 B. 这样，你就可以保护自己，避免身份被盗用。 C. 这样，你就

答案是：B. 这样，你就可以保护自己，避免身份被盗用。

3. Online banking refers to banking activities that are carried out over the Internet on a secure website.回答 A. 网上银

答案是：A. 网上银行是指通过互联网在安全的网站上实现的银行业务活动。

2. For further information, you can call at the bank’s customer service hotline 12345 to extension 3124, or pay a visit

答案是：C. 要了解更多信息，你可以拨打银行客服热线12345转分机3124，或者访问 www.bocusa.com 网站去查询。

1.It is important to clear your cookies after each banking session, especially at a public computer.回答 A. 重要的是在每次银行

答案是：A. 重要的是在每次银行交易业务结束后，要清除你的上网痕迹，尤其是在公共电脑上。

I.ll ______ the exchange rate and service charge and then type up the check for you. 选择一项： A. make up B. fi

答案是：B. figure out

Additionally, make sure that your password is long enough to ______ easily being hacked. 选择一项： A. prevent it from

答案是：prevent it from

The bank _____ grand door faces south is Bank of China. 选择一项： A. that B. which C. whose

答案是：C. whose

The only thing I have is this bill ______ the publisher’s name and address _____ it. 选择一项： A. with…on B. by

答案是：A. with…on

Most banks have a section ______ you set up payees. 选择一项： A. that B. which C. in which

答案是：C. in which

I didn.t know you ______ a previous supplier. 选择一项： A. were B. be C. are

答案是：C错

Being an manager means knowing when to use the right management style. 选择一项： A. affective B. valid

答案是： C. effective

— — We are headquartered in Shanghai. 选择一项： A. How about the departmental structure in t

答案是：C. Where are your headquarters?

Young people can learn how entrepreneurship works by their own companies. 选择一项： A. operate B. operat

答案是：A错

Sometimes a situation will_______a direct style of management. 选择一项： A. call up B. call for C. call o

答案是：B. call for

What ______ we do if the company cut down on ads? 选择一项： A. could B. will C. shall

答案是：C. shall

Finally, they return the to the people who bought shares in the company. 选择一项： A. cost B. price

答案是：C. profits

They ______ over at great length the matter of how to increase the sale of your products last night. 选择一项： A. tal

答案是：C. talked

— — Well, it is a separate department. But there are two laboratories, one at each production p

答案是：C. What about the Research and Development Department?

— — Yes, certainly. We are a medium firm with about two thousand people in two different plants

答案是：B. Could you tell me how your company is actually organized?

Your T shirts found a ready market in the eastern part of our country ______ 2014. 选择一项： A. on B. in C

答案是：B. in

— — Thank you. I must say I have a great staff. 选择一项： A. I.d like you to meet Joe Steven

答案是：C. It's a pleasure to meet you, Ben. So you're the one responsible for those outstanding sales figures I've seen.

阅读下面的文章，根据文章内容给题目选择正确的答案。（每题10分） Three Effective Management Styles 　　Being an effective manager means knowing when

答案是：1.C 2.B 3.A. 4.C 5.A 解析： 1. 这是一道细节题。本题询问“作为一个高效的管理者需要懂得的内容”，题中“知识”，“技能”和“管理风格”三个选项对于一个高效的管理者都是需要懂得的，似乎都是合理的选项，但是要与原文联系，查找信息所对应的句子，而非凭着合理性的主观猜想选择答案。短文的第一段第一句“作为一个高效的管理者意味着懂得何时使用恰当的管理风格”有对应的信息，所以选C。 2. 这是一道细节题。本题询问“作为不同管理风格所专注的以下哪项没有被提及”。选项中包含“人”，“顾客”和“项目”三个。短文第一段的第二句“一些风格，比如，多是以人为倾向的，而其他的风格则倾向于专注一个项目或产品”中没有提及“顾客”，所以选B。 3. 这是一道推断题。本题询问“哪一句是不可能从文章中推断得出结论的”，所以需要找出一个与原文事实不相符的选项。文章第一段的第三句“你选择的管理风格将取决于你的成员的技能和知识，可支配的资源（如时间和资金），预期的结果，当然还有你面临的任务” 是推断的依据。选项B“因为预期的结果改变了，所以管理风格有可能改变”和选项C“因为可支配的资源改变了，所以管理风格有可能改变”的两个结论都有可能从短文中推断出来；但是选项A“因为管理者被取代了，所以管理风格有可能改变”却不是在短文事实基础上推理而得出的，所以选A。 4. 这是一道词义判断题。本题询问“当你的团队成员知道他们融入大局发挥他们作用的时候，他们更有可能怎样去完成这个任务”。形容词frustrated意为“挫败的”，reluctant意为“勉强的”，inspired意为“受激励的”。第二段最后一句话中motivated“有积极性的”与inspired词义相近，所以选C。 5. 这是一道细节题。本题询问“如果你想要加快项目的进度，选择完成项目的最佳途径, 你能借助于谁”，短文最后一段第二句“如果你想要加快项目的进度，选择完成项目的最佳途径，团队管理是办法”提供了相应的信息，选项B“自上而下的管理方式”和选项C“迫近的任务截止日期”都不符合短文原意，所以选A。

You just send the faulty product back to them and they it free of charge. 选择一项： A. will replace B. r

答案是： A. will replace

阅读下面的文章，根据文章内容判断文章后的句子是正确（T）还是错误（F）。（每题10分） Learning Business Skills through Junior Achievement 　　Junior Achieveme

答案是：1.T 2.F 3.F 4.F 5.T 解析： 1. 这是一道主旨题。主旨题要求考生通读文章后，能对文章的大概框架作一个宏观把握，而这种把握，需要通过找出文章主题句或体现文章主题的句子或单词来完成，他们一般出现在文章首句或文章的前两段，而且多是概括性和结论性的语言。第一段概括地介绍国际青年成就组织性质、目的和规模；第二段讲述国际青年成就组织经历不同的发展阶段；第三段讲述国际青年成就组织项目教授的内容。第二段和第三段都是对国际青年成就组织进行具体介绍；第一段第一句是主题句；所以选T。. 2. 这是一道细节题。做好细节题，首先是要在原文找到相关信息。此题信息对应文章第二段第二句，即“国际青年成就组织是由两个商业领袖, 贺拉斯·摩西和西奥多·维尔及参议员默里·克莱恩1919年在马萨诸塞州斯普林菲尔德市启动的”，而“国际青年成就组织是由两个商业领袖在马萨诸塞州启动的”，信息不全面不准确，所以选F。 3. 这是一道推断题。在做此类题时，虽然在文章中不能直接找到答案，但是可以在文章中找到推测的依据进行合理严密的推断。如果是针对文章中的某个细节进行推断，就要先在文章中找到该细节所在的句子，在正确理解该句的基础上推断出未知的事实。从文章第二段第五句得知“在1975年国际青年成就组织开始在学校上课时间提供课程”，因而推断至今持续有40年，不到60年。据此我们可以做出判断，“国际青年成就组织可利用学校上课时间上课就已经超过60年”是错误的，所以选F。 4. 这是一道细节题。细节题有时会有比较明显的信息，如专有名词和时间数字等。该题可以通过worldwide一词，在文章第二段最后一句话中专有名词Junior Achievement Worldwide定位找答案，worldwide 是“全世界的”, 表明国际青年成就组织成为世界组织。同时，这句还有一个时间数字2004，Junior Achievement Worldwide成立于2004年，而非1919年。所以选F。 5. 这是一道推断题。此题的信息对应第三段第一句、第二句和最后一句，国际青年成就组织项目讲授美国和世界经济及企业经营”，而“JA的项目都是靠志愿者支持的”，因此可以做出判断，即“国际青年成就组织的志愿者讲授美国和世界经济及企业经营”，所以选T。

— Kathy，I.d like you to meet Maggie Jacobs. — , Maggie. You.re doing a great job. 选择一项： A.

答案是： A. I'm pleased to meet you

When talking to people within your company _________don’t speak your language, you may have to use English. 选择一项：

答案是：答案：A

Is ________ possible to take a 10-minute break during the meeting tomorrow morning? 选择一项： A. now B. that

答案是：答案：C

I was __________ devising sales strategies and targets for the West Region. 选择一项： A. responsible with B. re

答案是：答案：B

Good manners may be varied ________cultural backgrounds. 选择一项： A. since B. because C. due to

答案是：答案：C

— You need to pay a visit to our important customers from Chamberlain Automation Systems Company in Washington. — ___

答案是：答案：A

Sometimes your body language, gestures and expressions may tell people ______________ about you than the words you use.

答案是：答案：A

The following hints may help you stay energized, or at least ___________ until you can make the time for rest. 选择一项：

答案是：答案：A

______ a vacation is always a good way to get relaxation and refreshment. 选择一项： A. Take B. Being taken

答案是：答案：C

— Why did you choose our company? — __________________________ 选择一项： A. Please speak up a little bit. B.

答案是：答案：C

— Morning, Maggie. Could you talk briefly about your career development? — ___________________________ 选择一项： A.

答案是：答案：C

The message of the article is that ________________. 选择一项： A. dealing with people successfully in business is not

答案是：正确答案为A。

Good manners in your culture may be considered bad manners in another. Good manners in this statement mean ___________.

答案是：正确答案为A。

People usually form an impression of you from _________. 选择一项： A. your way of doing jobs B. your language a

答案是：正确答案为B。

The language you use when talking with people in business is decided by _________. 选择一项： A. your relationship wit

答案是：正确答案为A。

The topic of the passage is __________. 选择一项： A. self-image in business situation B. the importance of appr

答案是：正确答案为C

Before I came to America, I __________as an executive secretary with a trading company for one year in Britain. 选择一项：

答案是：答案：B

I led and _________a sales team of 20 people. 选择一项： A. suggested B. motivated C. moved

答案是：答案：B

You are the right person for the job that_______ your application ________the advertisement. 选择一项： a. relates… wi

答案是：答案：C

— Can you show me the schedule? — __________________________. 选择一项： A. You won.t miss the plane B. Sure,

答案是：答案：B

— But what do you want me to do there? — ______________________________ 选择一项： A. Thank you for doing me such a

答案是：答案：B

When Braniff Airlines translated a slogan for its comfortable seats ❺ “fl y in leather ”, it came out in Sp

答案是：5.尊享皮质座椅的飞行。 6.一丝不挂（赤身裸体）地飞行。

When Parker marketed a pen in Mexico, its ads were supposed to say ❸ “It won.t leak in your pocket and embarrass

答案是：3.不渗漏，没尴尬。 4.不渗漏，不受孕。

In Taiwan, the translation of the Pepsi slogan ❶ “Come alive with the Pepsi generation” came out as ❷“Peps

答案是：1.同百事可乐新一代一起激情飞扬吧！ 2.百事可乐能使你的祖先起死回生！

The idea of gift-giving should be considered in their plans. 选择一项： 对 错

答案是：正确答案是“对”。

There is only one promotional activity in the advertising campaign. 选择一项： 对 错

答案是：正确答案是“错”。

They don.t have any promotional plans yet. 选择一项： 对 错

答案是：正确答案是“错”。

Quality is considered as the focus of the advertising campaign for the new type of treadmill. 选择一项： 对 错

答案是：正确答案是“对”。

The new product is planned to release next year. 选择一项： 对 错

答案是：正确答案是“错”。

Which of the following statements is TRUE? 选择一项： A. Sohu.s market share is smaller than that of SouFun. B.

答案是：正确答案是：Tencent covers more market share than Sina.

Which company.s market share accounts for 11.8%? 选择一项： A. Alibaba. B. Tencent. C. Baidu.

答案是：正确答案是：Tencent.

What is Youku.s market share? 选择一项： A. 8.9%. B. 11.4%. C. 3.8%.

答案是：正确答案是：3.8%.

Which company takes the leading position? 选择一项： A. Baidu. B. Alibaba. C. Tencent.

答案是：正确答案是：Baidu.

In sales conferences, the entire sales force can____________. 选择一项： A. travel to other countries B. not rec

答案是：正确答案是：travel to other countries

What companies often have a separate export sales force? 选择一项： A. Import companies. B. Export companies.

答案是：正确答案是：Export companies.

According to the passage, what is more effective in saving time? 选择一项： A. Telephone meeting. B. Face-to-fac

答案是：正确答案是：Sales conference.

Why is keeping salespeople “on the road” much more expensive than employing them to work in the office? 选择一项： A.

答案是：正确答案是：Because they have to spend much of their time in traveling.

What does “maintain” mean in the sentence “we build and maintain relationships with different kinds of people”? 选择一项：

答案是：正确答案是：Keep up.

Marketers provide credit that makes the purchasing of automobiles, fridges, and new homes possible. 选择一项： 对 错

答案是：正确答案是“对”。

Both transporting and storing are the aspects of the physical distribution of products. 选择一项： 对 错

答案是：正确答案是“对”。

Marketers ignore transporting costs and services. 选择一项： 对 错

答案是：正确答案是“错”。

Marketers usually use different selling methods. 选择一项： 对 错

答案是：正确答案是“对”。

It is very important to understand buyers. behavior. 选择一项： 对 错

答案是：正确答案是“对”。

According to the dialog, which of the following statements is NOT true? 选择一项： A. Richard and Maggie will have a n

答案是：正确答案是：Maggie has studied the catalog and price lists.

When will Richard and Maggie meet face to face to decide on acceptable sales? 选择一项： A. July 15. B. Septembe

答案是：正确答案是：July 15.

How long is the consignment term of Richard? 选择一项： A. 20 months. B. 12 months. C. 12 weeks.

答案是：正确答案是：12 months.

What kinds of products are Chinese women fond of? 选择一项： A. Both A and B. place. B. Cosmetics. C. Toil

答案是：正确答案是：Toiletries.

Where does Maggie work? 选择一项： A. Beijing. B. Shanghai. C. Tianjin.

答案是：正确答案是：Shanghai.

In general, Bob does not agree with Mike.s idea. 选择一项： 对 错

答案是：正确答案是“错”。

They expect to put more buzz words into the page text. 选择一项： 对 错

答案是：正确答案是“对”。

A bus stop advertisement is a very good choice for beer promotion. 选择一项： 对 错

答案是：正确答案是“对”。

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